How It All Started

At just 14, Arin Johnson, a high school freshman, felt a calling to make a difference. He founded Pure Identity with a vision to inspire and uplift people of all ages—through clothing that speaks to the heart and resonates with personal journeys.

Arin wanted to create a brand that would motivate others and encourage them to embrace who they truly are. His slogan, "Show Us Who You Are," serves as an open invitation for everyone to express themselves confidently and authentically.

Pure Identity is more than just a brand; it’s a mission to support and connect with people, one person at a time. With each piece, Arin aims to provide clothing that people can identify with, carrying a message of encouragement, strength, and self-acceptance. Whether you're a kid, teen, or adult, Pure Identity is here to remind you to stay true to yourself and proudly share your journey with the world.